The best way to get free advertising online is through search engine optimization. If you use this digital marketing technique for your business, you will see a huge increase in site traffic.
SEO is about optimizing your website to increase organic traffic. The more it increases, the better your chances of ranking high on search engines.
Ranking on the first pages of Google, for relevant keywords and search terms is crucial for a lot of companies, especially for e-commerce ones.
Here are some tips to help you rank higher in google searches and other engines as well
1. Keywords, keywords, keywords…
Find the best words your clients are likely to use when looking for your products or services on the web. If you’re selling for example home electrical appliances, your customers will be more likely to use words like fridge, washing machine, etc. Make a list of 20 to 50 most used keywords on your business then go on Google Ads. There, you can validate that the keywords you chose are frequently used in online searches.You can also use a Keyword Tool to find more keywords to build your list.Use your keywords on your website and other channels you use to help them rank higher when potential customers search using those keywords.
2. Be original
There are thousands of companies competing for the online attention of potential customers. To rise above the pack in web searches for your industry your offerings need to be unique. Use words that correspond to your market differentiators such as your unique products, offers, or geographic location
2. Keep your website simple
Remember there are people behind the search engine, so make the text clear and easy to read. Don’t overstuff your site with keywords because you risk distorting the meaning and irritating readers, so don’t overdo it. Keep it simple.
3. High-quality SEO content
Helping people find answers to their questions is the main mission of online searches. The best SEO strategy to get lots of traffic is to create high-quality content—blog articles, videos and photos—that provide quality information to your readers. You have to post frequently to stay up to date.
4. Use social media channels
Websites are still the number one place people use for searching for products. Apart from it, you will need other social media channels like Instagram, TikTok, Facebook, etc. Which are great for your SEO strategy because people also use social media platforms as search engines. For example, they’ll often search for companies or products using the Instagram search function. Your business social media profile will also rank in the search results when people search for your company or for related terms.
5. User-friendly website
Have a clean, easy-to-navigate website. Make sure it’s immediately clear to visitors who you are and what your services are.
Use a lot of headings and put your keywords on them. Headings stand out for search engines and the more readable they are the more will help you rank higher. Optimize your website for mobile platforms, search engines now penalize websites that are not easily displayed on a smartphone.
6. Measure results
Use different tools to monitor and measure your results. Some of the tools are Google Analytics, Search Console, Semrush ect. Dilema Technologies, a SEO Agency in Tirana will provide you with more information on the SEO performance of your site and tell you more about your visitors—how they found your site (search engine, referring website, etc.), their geographical location and how long they stayed on each page. As Best SEO Service Company in Tirana we first help your business by performing a Free SEO Audit and then proceeding with the SEO Implementation! Book here your professional SEO Audit, it will help you optimize your SEO performance.
7. Wait for good results
A good position means appearing on the first two pages of search results. It normally takes a few months to move significantly higher in search engine rankings. If you use all the SEO tips we presented in this article and you are persistent on using them you will achieve very good results in a short time.
